Here’s What You Need To Know.

Does email marketing still work?

Compared to AI-driven content marketing campaigns, video
streaming, and social media, email marketing can seem
pretty outdated. Of course, just because something is a little
old doesn’t mean it’s not useful. Email still has power as
a promotional tool.

We send around 102.6 trillion emails every year, and the
average user gets about 13 commercial emails in their
inbox each day. Plus, despite the rise of social media, about
75% of teenagers consider email a crucial part of everyday life.

Approximately 99% of people (of all ages) check their email
every day, and some even check their messages up to 20
times per day.

How Effective is Email Marketing?

According to Campaign Monitor, the average return on
investment (ROI) for email marketing is around 440%, which
means you get $44 for every $1 you spend.

On top of that, around a third of companies globally say that email is their
best tool for generating results.

AWeber’s small business marketing report found that 66% of
businesses are currently using email to promote their
business or communicate with customers. Around 79% of
those surveyed consider emails to be extremely valuable.

The statistics indicate that email marketing is still as powerful
as it ever was. However, the best results come when you know
how to use email correctly. Email marketing isn’t just about
sending information to customers on a regular basis. The best
email campaigns are personalized, relevant, and customer
centric.

Your emails need to keep the objectives of your target
audience in mind.

Quick Stats About Email Marketing

The reality is that email marketing is still among the best tools
you can use to reach any target audience. Email marketing
helps companies build relationships with clients over time.
With automated campaigns, you can even turn one-off clients
into loyal brand advocates.

Let’s look at some of the stats showcasing the potential of
email marketing:

♦ People will send around 347.3 billion emails every day by
2022.

♦ 87% of marketers believe email is a valuable tool for
distributing content.

♦ Email helps grow businesses. 81% of small businesses
use email as their primary channel for customer
acquisition, and 80% use it for customer retention.

♦ Personalized emails generate up to 50% higher open
rates.

♦ 49% of customers say they’d like to receive more brand
emails.

Email marketing is effective because it offers a targeted and
reliable way to reach your audience. You can segment your
customers with email marketing tools and send personalized
messages to different clients.

You can also track the results of your campaigns, test different
strategies with A/B testing, and optimize your efforts over
time.

Email marketing also gives you a chance to build brand
recognition.

The more customers see your emails in their
inboxes, the more likely it is that they’ll have a sense of
familiarity with your brand.

Use the right content, tone of voice, and offers, and you’ll build
relationships with customers that turn into repeat purchases.

You can even use email to get a second chance at converting
customers. Abandoned cart emails can pull customers back
to their carts after they get distracted.

The Future Of Email Marketing

As a measurable and highly engaging form of promotion,
email marketing isn’t going anywhere. Email provides you
with an easy way to connect to your customers wherever they
are and no matter what type of device they’re using.

Email marketing is also extremely cost-effective. Even small
businesses can often afford to set up automated campaigns.
Many of the email marketing tools available today come with
free trials and less expensive packages to suit smaller
businesses.

Going forward, emails will only continue to evolve, as new
technology emerges. You can now send your customers
dynamic videos and gifs in emails and make content more
interactive for clients on the go. Reports show that adding
videos to your email can increase click-through rates by up
to 300%.

The key to true success with email marketing is finding out
what works for your audience. With regular metric tracking
and analytics, you can gradually enhance the performance of
your campaigns. It’s time for you to discover the benefits of
email marketing.

Additional Insights

Looking for some insight on why email marketing is still valuabe view the link below supplied by SemRush.

https://bit.ly/49w9UBq