As an internet marketer, you have many responsibilities. It’s easy to overlook gathering analytics and using the data you find. You may have tried to gather and use your online statistics before and found it too tedious, too confusing or too time intensive. If so, you aren’t the first busy business owner to think that.
But measuring your results is well worth your time and effort! Those numbers can give you a clear analysis. This will help make your workload lighter, not heavier. This is true because knowing where to focus your time and attention helps you get the best results. It removes the guesswork from marketing your products or services.
Website analytics can show:
What attracts the most traffic–
Does your audience respond more to storytelling or how-to content? Do they interact more when you use infographics, memes, listed content or funny cat videos? When you understand how your audience reacts to different content, you can focus on what works. This way, you won’t waste time on what doesn’t.
What keywords people are using to arrive at your site–
You might be missing the point by using hashtags or SEO keywords that your audience doesn’t use. They may not search for the products or services you offer. When are the busiest times of the day and week? If you know when most people visit your site, you can plan your posts, offers, and sales for those times. This way, you can get the most value from your content.
Where traffic is coming from–
Are the guest posts you are constantly writing paying off? Or does more of your traffic come from social media? And if so, which social media channels? Are you spending enough time there?
Where is traffic converting the best–
Are you getting targeted traffic from your paid advertising or is the traffic from other organic sources more targeted?
A/B testing to see what pages convert better–
Does your market like snarky puns or straight-out copy-written text better? Being in the dark about these things leads you to move ahead blindly. Without any strategy in place for reaching and serving your target market you are going to have low conversions. This is where testing comes in. You aren’t going to change the entire marketing campaign, just some variations. For example,
- Change ad copy.
- Imagery.
- Headline.
- Landing page content.
There is more, but this should give you an idea in improving your analytics. If you want to learn how Google Analytics can improve your results. Read “What are the 4 data scopes of Google Analytics.” This shows you that collecting this information and using it to your advantage is easier than you think. It also gives you an edge over your competition. They may not be using good techniques based on their online data. If you want to learn how to use analytics for online results, check out “How social media platforms can boost your small business.”
Here are 2 links where you can get more in-depth knowledge on split testing and monitoring your website.
https://www.semrush.com/blog/split-testing/
[…] Split testing is another way to test the marketing effectiveness of different sales pages. This can be done with email marketing too, but it’s often used with Web pages. The idea is to set up two different versions of a sales offer and send half of the traffic to one Web page and the other to the other. The one that has a better conversion rate is the better advertisement, even if all that was changed was a title or the position of a “Buy Now!” button. “Why Website Analytics are Important.” […]
Appreciate adding to the content. It is an ongoing experiment. thanks again.
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